Updated 3/14/2025.
This privacy policy explains how Carole Frederick collects, uses, and discloses personal information of its customers, prospective customers, and visitors to the website at www.carolefrederick.com
The basic version for most humans:
We Care About Protecting Your Data
We do not sell your data for any reason. The only sharing of your data we do is uploading it to our texting or email platforms in order to send you both one-on-one personalized messages, or automated messages like promotions or order updates.
We receive your name, phone number, email, and physical address when you provide it to us for the purposes of contacting you about an appointment, a purchase, delivery of samples, or providing a service such as wallpaper or window treatment installation. You can opt out of any email with the unsubscribe link at the bottom, and out of SMS by replying “STOP” to any message.
Encrypted information (to protect your safety) may also be uploaded to our audience databases on Google Ads or Meta Ads in order to help us market to you, or to people like you. When you visit our website, we do capture information such as your Meta ID or Google ID through cookies that may match up with profile information on those systems. Your device and browser easily allow you to disable any form of cookies which would prevent our tracking, and their tracking, of your behavior online, as well as the ability to deliver ads to you based on your actions (e.g. show you ads about our beautiful draperies if you visited our drapery page).
We don’t give or sell your information to anyone else who we believe would market to you. We share it only with the platforms we use for our internal communication and marketing efforts. We don’t like it when we give our info to one business and receive marketing from tons of other businesses we don’t know, so we don’t do that to you either. We take data protection very seriously, and exert every effort we can to make sure yours and ours is protected.
If you send us photos or our staff takes pictures, we save those internally, and may use them in our marketing. We take care to remove any identifying information such as faces in photographs or your street number outside your house. We do not use any last names when sharing photos we’re proud of, unless you okayed it yourself, or use your last name to review us on a platform that displays it and we share the review you wrote.
We will delete any data we have at your request, though we do not control data outside of our own database. Simply email us at [email protected] and provide us with enough information to identify you so we can delete your information.
The Legal Version
COLLECTION OF PERSONAL INFORMATION
Information collected directly from you:
We may collect personal information directly from you, for example through the completion of a web form, during in-person registration, initiating a web chat, contacting us to arrange an appointment, or texting us directly. Personal information we collect directly from you may include first and last name, address, email address, and phone number.
Information collected from your device:
Our website may use tracking technologies such as cookies, web beacons, pixels, and other similar technologies to automatically collect certain information from your device, including for example your IP address, browser and operating system, geographic location, time spent on the site, or actions taken on the site. Our website may also use cookies to personalize your experience and enable certain features such as preventing pop-ups from reopening after you have closed them. You may disable cookies in your web browser however parts of our website may not function properly. More information about blocking and deleting cookies is available at http://www.allaboutcookies.org. Our email campaigns may also use tracking technologies such as web beacons, pixels and other similar technologies to automatically collect certain information such as your IP address, browser type and version, and email engagement statistics.
Information collected from our advertising partners:
We may collect personal information about you from our advertising partners. Personal information we collect from our advertising partners may include your demographic information, shopping preferences, geographic location, gender, marriage status and more.
USE OF PERSONAL INFORMATION
We use information collected directly from you to provide you with an appointment and our services. We may also use this information to market our products and services to you, including by email and text message subject to your consent.
We use information collected automatically from your device to optimize our website, and to assist with our advertising and marketing efforts.
We may also use information collected from you and information collected from your device to send you marketing advertisements on various third-party sites, such as Google, Facebook, and Instagram and their advertising partners.
We may use information collected from our advertising partners to market our products and services to you.
DISCLOSURE OF PERSONAL INFORMATION
We may use third-party service providers to assist us with providing and marketing our products and services to you and we may share your information with such third parties for these limited purposes.
- We use Constant Contact for our email marketing and text message communications. For more information about how we may use your information with Constant Contact and the information that may be collected through our email campaigns, see Constant Contact’s Privacy FAW available at https://www.constantcontact.com/legal/about-constant-contact-faqs. Information we upload into Constant Contact includes your name, address, phone number, email address, appointment dates, internal staff information related to your order(s) with us, and products purchased or interested in. This allows us to customize the emails we send you and ensure relevancy to your needs.
- We use Google Analytics to help us understand how visitors interact with our website. Google Analytics uses and processes your information in accordance with its privacy policy available at https://www.google.com/privacy/partners/. Google has provided a browser add-on to opt-out of Google analytics at https://tools.google.com/dlpage/gaoptout. Please review the privacy policy of the add-on. We are not responsible for any third party add-ons.
- We use Google Ads for marketing purposes in order to compete in search engine results, which also provides us with data on performance such as geographical information, gender or sex, IP address, devices, or other data. For more information, visit their privacy policy at https://policies.google.com/privacy?hl=en-US#infocollect.
- We use Meta (Facebook/Instagram) as our advertising partner. We may authorize our advertising partner to use cookies and similar technologies on our website to automatically collect certain information from your device and we may share information about you, your website actions, or your actions with our company with our advertising partner, provided that no mobile information will be shared with third parties/affiliates for marketing/promotional purposes. Such information can be used by us or our advertising partner. For more information about how to opt out of targeted advertising from our advertising partner, go to https://www.meta.com/legal/united-states/.
- We use HeyMarket for SMS messaging and communication, Google My Business messages, website widget messages, and Facebook Messenger messages. You may view their Data Processing Agreement at https://www.heymarket.com/dpa/. Similarly to MailChimp, we upload your name, phone number, address, email address, and other information related to your appointments and orders with us in order to provide you with relevant messaging and allow our staff to better serve you.
We may also share your personal information if necessary to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
RETENTION OF DATA & BREACHES
We retain data for the purposes of marketing, internal analytics, forecasting, and statistics until and unless it it requested otherwise. The exception is payment information, which we elaborate on below. While we have never experienced a data breach due to our security measures, we will inform you via email or postal mail if email is unavailable if we believe your data may have been included in a breach. Fingers crossed this never happens.
EMAIL AND TEXT MESSAGE COMMUNICATIONS
Email Marketing: If you wish to unsubscribe from our email campaigns, please click on the Unsubscribe link at the bottom of any marketing email sent from us. Some email campaigns will allow you to Update Preferences and select to receive only emails related to your appointments or orders with us. This does not opt you out of all emails but will limit them to transactional information only. We do not sell or share your email address.
SMS Marketing: If you wish to stop receiving text messages from us, reply STOP, OPT-OUT, or UNSUBSCRIBE to any text message sent from us or to (818) 906-3740 This will prevent you from receiving any future texts from us, both marketing and transactional. We do not sell or share your phone number when you consent to allowing us to text you.
Please be aware that removal of both SMS and Email Marketing opt-ins will result in direct phone calls and voicemails only as a method of communication regarding your appointments, orders, or future requests.
PAYMENT INFORMATION
Within our business, no payment information is accepted via website. All payment information is protected by being housed only in systems necessary for processing your payments. If paper checks are provided, they are secured in a locked container that only staff with legitimate interests to process payments may access, and are destroyed once they have cleared. We do not store payment information in any method that violates our responsibilities under Payment Card Industry Data Security Standard (PCI DSS). If you provide payment information over the phone, our staff will either pause the call recording software or inform a member of management who will promptly delete the recording to protect your information. Your data may be provided to a payment processor to process your payments.
YOUR PRIVACY RIGHTS
You may have the right to request access to the personal information we hold about you, to port it to a new service, or to request that your personal information be corrected or deleted. To exercise any of these rights, please contact us at (818) 906-3740 or [email protected]. Please be aware that if we have scheduled future appointments with you, sold you our products or services, specific information must be retained in order for us to perform our services as well as perform future warranty services on your product(s).
THIRD PARTY WEBSITES
This Website may contain hyperlinks to websites operated by parties other than us. We provide such hyperlinks for your reference only. We do not control such websites and are not responsible for their contents or the privacy or other practices of such websites. It is up to you to read and fully understand their Privacy Policies. Our inclusion of hyperlinks to such websites does not imply any endorsement of the material on such websites or any association with their operators.
DO NOT TRACK
Do Not Track is a preference you can set on your browser or device to inform websites that you do not want to be tracked. We do not support Do Not Track (“DNT”). You can either enable or disable Do Not Track by visiting the Preferences or Settings page of your browser.
YOUR RIGHT TO NON-DISCRIMINATION
We will not discriminate against you for exercising any of your California Consumer Privacy Act (CCPA) rights. While we typically do not perform the business that requires us to adhere to this Act, we nonetheless follow its guidelines. Additionally, unless permitted by the CCPA, we do not discriminate against any consumer by denying you goods and services, charge you different prices or rates (including through discounts or benefits), provide you with a different level or quality of goods and services, or suggest you may receive a different price or rate for goods or services or a different quality of goods or services.
Under the CCPA, you have the right to know:
- The categories of personal information collected
- Specific pieces of personal information collected
- The categories of sources from which the business collected personal information
- The purposes for which the business uses the personal information
- The categories of third parties with whom the business shares the personal information
- The categories of information that the business sells or discloses to third parties
Contact us if you would like help understanding the information we have on file. We retain the right to verify your request by requesting personal information to ensure you are who you say you are before taking action or providing any information in order to protect data for all consumers we interact with. You may also designate an authorized agent to exercise your rights on your behalf. You may designate an agent via any of the ways used to submit requests on your behalf. We will request the agent to verify that he or she has the authority to submit requests on your behalf. Please see Civil Code section 178.145 for more exceptions.
CHANGES TO THE THIS PRIVACY POLICY
We may update this Privacy Policy at any time. Please review it frequently.
CONTACT INFORMATION
If you have any questions about this policy or our privacy practices, please contact us at (818) 782-1660 or [email protected].
Any omissions from this policy are unintended and accidental. If you are a legitimate interested party in ensuring we adhere to specific privacy or consumer data laws, please contact us.
